aMADcorp. was founded in Amsterdam, the Netherlands as an Independant, Freelance Agency that is not only focussing on Sales but on the total 360 experience:
Agency;
Movies/Vids, Advice, Designs,
hence aMADcorp.
For the Lifestyle Fashion Brand SUSUDIO,
we have determined a new direction + provided with the designs to support that direction.
these sneakers went in prodUction for the sPRING sUMMER 2019 season.
From July 2018
until November 2021,
aMADcorp. was responsible for all sales matters for FILA due to a sub-agency agreement for the Netherlands.
During this period we also initiated some MAD initiatives for FILA that you will find while scrolling this timeline.
In August 2018, 8LOODLINE was launched.
At this point it is mostly a blog which focuses on addressing the social issues in our society
(later on this will develop into a footwear brand with a strong message)
On the 19th of December 2018
the FILA x MAHA sneaker collab was released.
We connected both parties and mediated the process.
Maha created their own laceless version of the FILA Venom (1994)
It received some very nice praises from Hypebae & Highsnobiety to mention a few.
We initiated the first talks between FILA and the Dutch Shoe Academy
to look into the possibility to have an annual program
where their students could have assignments and internship programs in cooperation with FILA footwear.
In the links below you can find our
fist self produced 3 part video for our project 8LOODLINE
at the time the idea was too ambitious for the skillset which resulted in a jenky and unpolished video,
but it started a new passion that quickly would grow into a new part of the business and eventually become the main source of assignments.
The main reason to keep the video up, is to show the progression that is made in vision and execution, while it be a small reminder on where the video Madness really started to blossom.
video shot in october 2019
released a year later due to Covid madness
In March 2020
the FILA x CAREAUX sneaker collab was released.
We connected both parties and mediated the process.
Careaux created her own version of the FILA Adrenaline (1999)
for International Womens Day 2020
It received some nice praises from 8CUBE & Sneakerjagers to mention a few.
we shot and re-capped the exposition of Paint a Future ,
a non profit organization that fights for children by bringing groups and people together who can make a difference.
On the 17th of October 2020
8LOODLINE goes live as an independent footwear brand.
It is the perfect match between product and message
It is a platform where we can keep voicing our concern regarding the MAD developements of todays world.
We shot for Murthel Groenhart (former K1 Glory World Champion) 3 videos as promotion material for his world title fight against Cedric Doumbe (30-01-2021)
On May 2021
Black Bananas celebrated their 10 year anniversary.
to Emphasize this event we connected both parties and mediated the process.
Black Bananas created her own version of the FILA Venom (1994)
where they gave away 100 pairs to influencers and their most loyal customers.
a video report on
the protest march against the Mad mandates
shot on the 15th of may of 2021
location: Amsterdam, the Netherlands
a video report on
the protest march against the Mad mandates
shot on the 29th of may of 2021
location: Brussels, Belgium
Like last year
we shot and re-capped the exposition of Paint a Future ,
a non profit organization that fights for children by bringing groups and people together who can make a difference.
For Viisual Diialogue ,
an upcoming clothing label by
two videos in two completely different styles
but with the same message:
For Kenza Hair ,
a fancy barbershop in Amsterdam, the Netherlands
two videos were shot:
1: emphasize the vibe / process
2: show the football angle
(a lot of professional football players from Amsterdam and around are among his many clients)
a video report on
the speech tour of viruswaarheid & watchdogs in Berlin
against the Mad mandates
shot on the 27-29th of August of 2021
location: Berlin, Germany
We made the introduction video
for the interview of Viola Holt by Willem Engel
for Viruswaarheid & Watchdogs
For Apex Detailing ,
a professional car Detailing that is based in Mijdrecht, the Netherlands
They detail and restore exclusive cars as old timers.
two videos were shot:
1: the vibe / process full length(5minutes)
2: the same in one minute
SHOT AT THE METHAAL KATHEDRAAL (UTRECHT)
A BEHIND THE SCENES REPORT OF A PROTEST VIDEO WITH PROFESSIONAL DANCERS FOR THE VIDEO CLIP:
"IN OUR CORE"
RE-START: LEAVING THE "COMFORT" OF THE PREVIOUS LIFE IN AMSTERDAM (MOSTLY BECAUSE OF THE IDIOTIC MANDATES)
IN SEARCH OF A BETTER PLACE TO CALL HOME
THE FILMING ROADWARRIOR / noMAD STARTS THE JOURNEY
THE FIRST SHOOT AS A NOMAD IN ZAGREB, CROATIA FOR
CAMP ZAGREB AND THEIR PIZZERIA & LOUNGE BAR
FREEDOMVILLE TV A MINI SERIES ABOUT A FAMILY WHO MOVED FROM AMSTERDAM TO THE OUTSKIRTS OF PORTUGAL TO SET UP AN AMAZING RESORT